For years, horror movie villains have only been portrayed one way – as purely evil. But what if even though they appeared scary, they were actually really sweet? Our goal with this spot was to capture the nostalgia and familiarity of classic horror scenes, but with a reimagined twist that’s as refreshing as the hard cider featured in the story. 

In support of Angry Orchard’s Halloween campaign, we also worked with esteemed artist Steven Chorney to create branded movie posters and t-shirts – allowing the bold images from our spot to jump off of our audience’s screens and into their hands.