To help fulfill Angry Orchard’s desire to become the alcoholic beverage brand that ‘owns’ Halloween, we crafted an integrated campaign anchored by three 60 second social media spots showcasing how Angry Orchard brings the sweet, more soft side out of villains that typically scare us. 

To compliment the social media spots, we partnered with esteemed Hollywood artist Steven Chorney to create classic horror movie posters and t-shirts for each respective video.