Angry Orchard presented us with the opportunity to breathe new life into their social media strategy — producing content internally and in collaboration with unique online content creators to connect with a more inclusive, multicultural drinker base.

How You Carryin’ It is a campaign we produced to establish a fresh and unique product photography direction for Angry Orchard. Our main focus was to produce photo assets that simultaneously embodied diversity, attitude, youth, style and real world drinker environments. We did this by capturing images that portrayed the unique posture and grip of Angry Orchard drinkers — achieved this through close-up and dynamic full body photography. To top it off, we added clever copy to each photo to further animate these poses and boast the lick of humor that this brand is known for. 

Inclusive and relatable content goes a long way in helping your audience envision themselves in situations where they can enjoy your product.