Beginnings
      Client:Citi
    
      Category:Commercial

Set against the vibrant energy of the 2022 Presidents Cup, this commercial—produced in partnership with Superfly—celebrates the inspiring stories of Eastside Golf, CitySwing, and Black Girls Golf, each working to make golf more accessible and inclusive.

To bring authenticity to the project, we collaborated closely with business owners—diving into their real-life experiences and journeys to capture the heart of their mission.

Production took place down in Jacksonville, FL, and we had to work around some pretty intense thunderstorms throughout the day. But even with the weather throwing curveballs, we pulled together with our partner agency and client—finding creative workarounds to capture